FOUND

Logo design for Boston’s eclectic event company, Found, specializing in vintage pop-up experiences. We crafted a minimal word type logo that harmonizes minimalism with a vintage twist. Responding to the client’s keywords, “culturally empowered, creatively driven, amorphous,” I selected a fitting typeface and modernized its form, resulting in a logo that encapsulates vintage aesthetic with a contemporary edge. This design serves as a visual anchor, capturing Found’s dynamic essence for their diverse community events.