BLK TOP JUGO

In the creation of the logo and branding for Black Top Jugo, our vision drew inspiration from the vibrant culture of New York City summers, our design concept was heavily influenced by the iconic NYC beverage known as Nutcrackers. The black lids of the drink bottles became a defining feature for the name “Blk top jugo”. This concept of packaging as a vital identifier adds a nuanced layer to the brand’s narrative, echoing the significance of packaging in both cultural history and the brand’s visual identity. Black Top Jugo’s distinctive ready-made cocktails, infused with Caribbean flavors like guava, mango, and passion fruit, embody a celebration of social gatherings and musical enjoyment. To enhance the brand experience, each bottle features a QR code linked to a carefully curated and regularly updated playlist, creating an interactive connection with consumers. The promotional content I created for the drinks is inspired by the vibrancy of New York City summers, the lively atmosphere and kaleidoscope of fruit colors found in Caribbean food markets, collectively embodying the lively and flavorful essence of Black Top Jugo.